Privacy Policy
Introduction
Aashvi Vijetha Developers Pvt. Ltd. (“we”, “us”, or “our”) operates the Urban Habitat project website and related digital communications. We are committed to protecting the privacy and personal information of every visitor and prospective buyer who engages with us.
This Privacy Policy explains what information we collect, why we collect it, how it is used, and the choices you have regarding your information. By visiting our website or submitting an enquiry form, you agree to the practices described in this policy.
Information We Collect
We collect information in two ways — directly from you and automatically through your interaction with our website.
Information you provide directly:
- Full name, mobile number, and email address submitted via enquiry forms
- Configuration preference (2 BHK, 2.5 BHK, 3 BHK) and budget range
- Preferred time for a site visit or callback
- Any message or query submitted in free-text fields
Information collected automatically:
- IP address and approximate geographic location (city level)
- Browser type, device type, and operating system
- Pages visited, time spent, and navigation path on our website
- Referral source (search engine, social media, advertisement)
- UTM parameters from marketing campaigns
How We Use Your Information
We use the information collected solely to provide you with a better experience and to facilitate your home-buying journey. Specifically, we use your data to:
- Respond to your enquiries and schedule site visits
- Send project updates, pricing information, and offers relevant to your stated interest
- Personalise follow-up communication through our sales team or CRM
- Measure the effectiveness of our digital advertising campaigns
- Improve website performance and user experience through analytics
- Comply with legal and regulatory obligations under RERA and applicable law
We do not use your information for automated decision-making or profiling that produces legal or significant effects on you.
Sharing of Information
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and to understand how visitors use our site.
Types of cookies we use:
- Essential cookies — necessary for the website to function correctly
- Analytics cookies — Google Analytics to understand traffic patterns and improve content
- Marketing cookies — Meta Pixel, Google Ads tags for campaign measurement and remarketing
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
Data Security
We take the security of your personal information seriously. We employ industry-standard technical and organisational measures to protect your data from unauthorised access, disclosure, alteration, or destruction, including:
- HTTPS/SSL encryption for all data in transit
- Access controls limiting data to authorised personnel only
- Secure, reputable third-party platforms for CRM and data storage
While we take every reasonable precaution, no method of transmission over the internet is 100% secure. If you become aware of any security concern related to our website, please contact us immediately.
Data Retention
We retain your personal information for as long as is necessary to fulfil the purposes outlined in this policy, or as required by applicable law.
- Enquiry data is retained for up to 3 years from the date of submission or until the project is fully sold out, whichever is earlier
- Website analytics data (aggregated and anonymised) may be retained indefinitely
- Data related to completed transactions is retained as required under the Real Estate (Regulation and Development) Act, 2016 (RERA)
Your Rights
You have the following rights regarding your personal information:
- Access — request a copy of the personal data we hold about you
- Correction — request that we correct inaccurate or incomplete data
- Deletion — request that we delete your data, subject to legal obligations
- Opt-out — unsubscribe from marketing communications at any time by contacting us
- Portability — request your data in a structured, machine-readable format
To exercise any of these rights, please reach out to us using the contact details below. We will respond within 30 days.
Third-Party Links
Our website may contain links to third-party websites, including Google Maps, WhatsApp, and our developer’s corporate website. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of any external site. We encourage you to review the privacy policies of any third-party site you visit.
Policy Updates
We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, technology, or legal obligations. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.
Continued use of our website following any changes constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please reach out to us:
- Company: Aashvi Vijetha Developers Pvt. Ltd.
- Project: Urban Habitat, Bandlaguda, Nagole, Hyderabad – 500068
- WhatsApp: +91 78378 31111
- Website: www.aashvivijetha.com
- RERA Registration: P02200004749
